7 Social Media Design Tips for Businesses

In the digital era, having a strong social media presence can do wonders for your business. It’s crucial to build a powerful, on-brand social presence to reach out to the correct audiences. It’s almost like having a billboard for your business, but on the internet! How can you keep your audience engaged with these digital billboards? The right content, attractive design and a cohesive strategy! 

Brands generate content to boost visibility, raise brand awareness, and entice customers via multiple channels. You can use this article as a guide to help you navigate the world of digital content. Here’s 7 social media design tips for businesses. Let’s dive in!

Branding 

Translate your offline branding ethos to an online social media strategy. Logos, consistent colours, adapting a particular style, and building a unique brand personality are all important factors to help you establish your brand’s online identity. It's usually a good idea to maintain a fresh and intriguing brand narrative on your business's social media handles. To conclude, ensure that  your social media post designs are consistent with your business’s branding, showcase the services offered by your company, and have strong call to actions. 

Colour

Colour is a vital and challenging aspect of social media design. It can help set the mood, convey emotions, and set a defined tone for your brand.  A recent study on the impact of colour in marketing indicated that depending on the product, up to 90% of customer judgements are based on colour alone. 

Use colours to direct and influence your audience through your social media posts. Consider which emotions and narrative you want to portray and choose your colours accordingly.. Colour theory principles are an excellent place to start and can be used to instil a sense of harmony in your visuals.

Balance 

Balance is a slightly more involved concept in the world of social media graphic design, but it’s definitely well worth the effort. A helpful method to think about balance is to assume that each aspect of your design has a visual weight. In other words, would the image tip to one side if placed on a balance scale?

Moreover, it's critical to realise that different aspects have varying degrees of weight; balance does not have to be linear. There are four distinct types of balance: symmetrical, asymmetrical, radial and crystallographic. If you're designing your own image, experiment with many factors such as item size, brightness and darkness, warm and cold colours, texture, amount of objects, isolation of objects, and orientation in order to balance the weight in your image. 

Typography 

All the font-lovers, this one's for you. As much as designing and choosing the correct image is essential, finding the perfect font to pair with is an art. Selecting the ideal font or group of fonts that function harmoniously together can breathe new life into your social media posts. It also has a significant impact on how people perceive your design and, ultimately, the message your brand gives out.

When deciding which fonts or typefaces to employ in your design, one of the most critical considerations should be readability. It should be easy for viewers to read the text on your designs. For body, or small text, it’s critical to use a readable font.

Hierarchy 

People are more likely to read a social media post if the design grabs their attention. Hierarchy is a design principal used to guide your audience by telling them which elements of your design to focus on first. The more visual “weight” a design element has, the more it will stand out to your auidence. By manipulating the visual weight of your design elements, you can focus attention on the most important elements, maximising your ability to communicate your ideas clearly. If you want to make sure your most important message stands out on social media, use hierarchy to design your posts around the most important message you want to convey.

Consistency 

Consistency is key - your style, post frequency etc should always be consistent, both within social posts and across all platforms. A consistent style gives your brand a personality, making it easily recognisable in the sea of online content. The imagery you post will establish your brand aesthetic, especially on photo-centric networks like Instagram. Having a distinct aesthetic makes your brand more memorable. The material should reflect your brand's personality, and appeal to the target audience you're trying to reach.

Build a Style Guide 

When it comes to how your brand appears and behaves on social media, a style guide is the go-to tool to consult. What people think of when hearing your name impacts how you make them feel when creating multi-channel content, which in turn informs how you approach multi-channel content and how others perceive your brand. A style guide ensures everything you post will be consistently on brand. It’ll also cut down on the time spent designing posts! 

Are you all set to take your business to the next level with our social media design tips? Browse our business social media post templates or design your own from scratch. Our online DIY graphic design tool has an easy-to-use drag and drop builder that makes designing social media posts a breeze! Create your first social media post now on Dzynspace.