We live in an era of Artificial Intelligence (AI) and “high-tech” learning, where new businesses can quickly develop their brand look using online graphic design tools. So, if you want your business to compete in the online space, it’s crucial to make your design assets and brand stand out. But how exactly do you do that?
At its most basic level, branding is about expressing what you stand for as a company – your values, intentions, and purpose. Creating branded content is just one approach to showcase these attributes and ultimately helps your brand get noticed online.
You’ll know that you've succeeded in producing effective branded content when people engage with and appreciate what you’ve made without giving it much thought. Plus, points if your content actually provides value.
This article will teach you how to create branded content that helps your brand get noticed and attract ideal customers.
Branded Content
Branded content is any content associated with a company that allows your audience to engage with your brand. It's a marketing strategy that veers away from traditional advertising with the goal of increasing engagement. Content can be found through various forms of media too, including videos, podcasts, blogs, and even live events. But, contrary to what most people think, and compared to other forms of media, branded content is focused on the brand's quality rather than on the product itself.
Typically, each piece of content produced tells a story, elicits an emotional response, is entertaining, or provides a social message. But, branded content is more focused on generating conversation around the brand than just converting sales. It's not a sales pitch, and it's not invasive marketing. Because branded content looks more consumer-focused, trust between the consumer and the brand is developed, making it a highly effective marketing strategy.
Characteristics of Good Branded Content
- The heart of branded content includes people's stories and brand values, not products and services.
Producing good content starts with stories that matter to the people the brand is trying to reach, and businesses link these stories to their brand values. This way, a brand can be more relatable and approachable, thereby gathering interest from its target market.
- Branded content encourages consumers to talk about the brand rather than the items or services it offers.
When a business interacts with its audience personally and emotionally, it usually elicits a positive response and encourages users to talk about the brand. This is what you call “the engagement rate” and it serves as the most crucial statistic for evaluating quality metrics.
- The goal of branded content is to provide value to the user.
Branded content flips standard marketing assumptions by solely using content that can demonstrate instant benefits and interest to clients. It could be a personal story, a topic they're passionate about, or pure entertainment.
- Branded content makes an emotional connection with audiences.
Emotions are used to connect, engage, and convert people into taking action.
On the other hand, branded content avoids utilising logical arguments to persuade people to act or choose one brand over another. Instead, it convinces us by being personal and engaging on emotional levels.
When it comes to branded content, remember that emotions are more powerful than rational thought.
- Branded content is an excellent example of storytelling in action.
Branded content is about the growth and emotion of each individual's story, which is incredibly relatable. The purpose of branded content is to connect with viewers.
In storytelling, it's essential to focus on the customer rather than the product.
- Branded content is versatile.
Branded content can be used on any platform and in any form.
You can start showcasing your branded content through video, podcasts, video games, print, interactive formats, radio, and events. Apps, websites, and social media are other good places to start because they are affordable and simple for business owners to understand.
6 Ways to Make Better Branded Content
- Find out what your audience shares on social media.
When choosing a topic, consider why your target market might share and like your branded content. You may utilise content marketing tools to uncover your business's most commonly used terms and gain ideas from competitors and influencers.
If you think your niche is too dull for branded content, look for one with a clear connection and start there.
- Provide a friendly voice to your content.
For your branded content to connect with an audience's emotions, you must avoid direct sales, such as a call-to-action or "purchase now" style language. Give your content an approachable tone and connect on a personal level with your audience. Try to speak like a human and not like a commercial. People know when they are being sold to and may engage less (if at all) on promotional content.
- Make it enjoyable, valuable, and memorable for users.
Your branded content campaign will be more memorable if the content is valuable and entertaining to your audience. Through shared beliefs and interests, you create bonds between your brand and its market.
The most effective branded content always delivers stories that thrill the target audience and connect emotions to the brand.
- Employ a multi-sensory, immersive experience.
Branded content works best when combined with attractive graphics to deliver an emotional message you're trying to convey. Immersive experiences combine visuals, sound, and technology to create worlds that are memorable and engaging.
- Encourage engagement and loyalty.
Your goal with branded content is to make an emotional connection with your audience. You have to attract them in such a way that they can relate to you or be inspired by what you post.
When you've reached that point of connection, take advantage of it by eliciting a response from the user. Through social media involvement, give those customers a way to connect with your brand and engage on a deeper level.
- Take the opportunity to collaborate with high-profile brands.
Collaborating and producing stories with other companies that have similar interests and values is a great approach to get more exposure and traction with a larger audience.
Don't hesitate to reach out because “there is nothing more expensive than a missed opportunity.” Besides, these other companies can leverage your audience as well, so it’s a win-win for both parties.
Conclusion
Branded content necessitates engaging customers' emotions rather than attempting to sell them your goods or service. Its purpose is to raise brand recognition among users. You'll be ready to begin your adventure as long as you keep true to that and your overall brand.
If you’re starting a business and you need an online graphic design tool to create your brand and curate your content, Dzyn Space can help you create eye-catching graphics effortlessly.
Start creating your first design today! It will only take a few minutes.
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