How to Create Professional Looking Brochures

Many people think that they can slap some text and graphics together and call it a day when it comes to brochures. However, if you want your brochure to look professional, there are a few key things to consider. 

In this blog post, we'll discuss some tips on creating brochures that look great every time. So whether you're just starting or you're looking for ways to improve your current design, read on for some helpful advice.

Keep your target audience in mind

The best way to make your brochure interesting to read is by keeping who you're talking to in mind. This will make it easier for you to know what kind of words they'd best respond to, how much information they need, and which images would best appeal to them.

Make an emotional connection

The best way to sell something is by making an emotional connection, rather than just throwing out all the best facts about what you're selling straight away. This means highlighting how other people use your product for their own benefit or how it's made for people just like them, rather than just saying how great your product is. If you're able to get other people to relate to what you're talking about, then they'll be more likely to trust your judgment and buy into whatever you're trying to sell them.

Stick to a simple, professional design

Using too many colours and elements can get confusing since there's so much going on. Try to avoid putting in a lot of text into one image since this can sometimes come across as unprofessional. The best way to have the best results is by keeping the design relatively simple while also packing it with all the best information you can think of.

Don't overcrowd the brochure with text or images

Images are great to illustrate what your product does best, but you want to keep the images big and simple so people can still read the text. No one wants to squint at something just to be able to read it.

Use typography to your advantage

Typography is the best way to make your brochure look professional. To best do this, stick with a single font throughout and use size and color variations to indicate hierarchy, such as more prominent headings and smaller sub-headings..

Also, try using bold or italicized text sparingly since these can sometimes become overwhelming when used in every other word. Finally, avoid using text that appears wavy or distorted as it can be very hard on the eyes (especially when you're trying to read something at a quick pace).

Be consistent throughout

Your brochure shouldn't look like a bunch of random stuff all thrown together. Make sure the colours work well with each other, align everything so that there aren't awkward spaces or long lines of unbroken text, and use fonts that best suit the kind of image you want to project (e.g., if it's for business use, don't pick an artistic font).

Also, make sure that whatever style choices you make are applied to both the overall brochure and every individual part of it. If you're using a specific font for your headings, then ensure to use that same font all throughout the brochure rather than swapping out fonts whenever you feel like it. In other words, be consistent with whatever design choices you make.

Follow the K.I.S.S. principle in writing your copy

Keep It Simple. For best results, use as few words as possible for each sentence since people will probably be skimming through your text (and not reading every word). The best way to do this is by using bullet points instead of full sentences whenever possible. One-word sentences are also great if you can fit them in. Sometimes these give more emphasis than complex sentences that try too hard to express themselves.

Don't forget the call to action (CTA)

Don't forget to finish it off with a call to action. You can do this by telling readers what they should do next or where they should go to contact you. Your best bet is having a big CTA that stands out from your text above the fold, so people know exactly what to do.

Proofread your brochure before printing it

Once you've got your brochure finalized, take a step back and review it one more time to make sure everything looks good. Pay close attention to the heading sizes, the alignment of each paragraph, and any other parts that need a final once-over before sending it into print.

Print on quality paper stock

Choose a nice, thick paper stock so your brochure will look best during printing. This is particularly important if you plan on making a lot of copies or if there's going to be a lot of text in the brochure's content. Paper quality can also affect how long it'll stay intact once it's been printed and how much ink gets absorbed. Better paper means less smudging and colour bleeding, which results in a longer-lasting printout that looks more professional.

Make sure you have the best software to create brochures 

Many people are intimidated by complicated design programs, but don't let that stop you from making something good! Many free programs offer just as much functionality as their 'big brothers' or are simpler to understand. This means that if you're not very confident about your design skills, then these types of tools are best for you! 

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Conclusion

Creating brochures that stand out in the crowd is not an easy task. With all of the different software available, it can be hard to know which one will work best for your business needs and style. 

One of the best software for creating brochure is the free online graphic design tool Dzyn Space.This powerful program has everything you need so you can create professional-looking promotional material with ease! It's perfect for anyone who wants everything from a fully-customizable design template system to full control over text formatting styles, layouts, images, and more.

If this sounds like something worth checking out, sign up to Dzyn Space for free to learnt more about how this amazing tool can help take your marketing efforts into high gear!

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